Supply Item Evaluation - Can you save $$$?

'Tis the season for budget stretching to meet end of the year goals and planning for your next year's expenses. This is prime time to evaluate all budget items - particularly supply products that can get lost under the radar due to their smaller expense lines. These can be items such as office supplies, disposables, accreditation materials, or other packaging products. Smaller costs can add up to big savings growing your bottom line!

Tips to Evaluate Supply Items

* Audit your purchase behavior - Are you buying anything intermittently in smaller quantities?

* Bulk buys - Consider bulk buying these items for volume based discount. Keep in mind storage needs.

* Consolidate Vendors - Could one vendor supply various items? There is potential to save on total order discounts and shipping costs.

* If you don't ask, you won't get it! - Ask your suppliers for any discount offers if you increase your order. If storage is an issue ask if they could they do blanket shipments at certain time intervals. The worse that could happen is they say no, but most suppliers appreciate your business and will try to work with you to make it a win-win.

* Participate in a Buying Group or Purchasing Organization Membership - These groups negotiate supplier contracts on your behalf so that you receive the best prices. Join the game, or if you are already member, take advantage of the benefits of membership with savings.

These are some quick ideas to get you started. Once you dive in you will be amazed at the stones you might uncover to drive additional savings. Have other tips to share? Please comment below. Happy Savings!

Maximize Seasonal Retail Sales

Do you hear those sleigh bells ringing? It should be the jingle of your cash register ringing up those holiday sales. Now is the time to create your holiday plan to make the most of your seasonal sales!


Gift Cards
The #1 retail gift of the season - gift cards. They are easy to buy, easy to give, and they let the recipient pick the gift they would like. Use store signage to make customers aware of your gift cards. Create a retail display by your check out areas. Make it a no-brainer by including the gift card packaging.

Ready-To-Go Gifts
Making gift giving easy will drive more sales. Create gift sets in a variety of price points to fit any budget. You can packaging them in cello bags, vinyl bags, or even holiday shoppers tied with a bow. Use signage to call out “Holiday Gift Center” to plant the seed that you offer the perfect gift. All customers have to do is walk the gift to the front counter and pop it under the tree.

Stocking Stuffers
Good things can come in small packages. In your gift center, add smaller items such as travel size products, first aid kits, holiday designed band-aids, holiday music, or local vendors candy. Offer in a variety of price points to increase sales potential. These little items can add high margin to your business and be that perfect little gift.

Gifts that Keeping Giving
This season many clients have limited holiday gift budgets and are looking for value. There are many products your business may offer that can giving through out the year by providing wellness or better patient care. Add this as a section to retail center focusing with some targeted products like a 3 month supply of compression hose, walker or cane special offers, masconomy product such as buy 3 bras get one free - the possibilities are endless for these items used every day.

Share these tips with your staff and check in weekly on progress and inventory status. You don’t want to miss out on a sales opportunity by running out of gift cards or popular retail items. Don't delay, prepare for a profitable holiday season today!

Cause Related Marketing – Show You Care

Are your marketing efforts not driving desired results? Is your healthcare business looking to gain new patients or customers? I have the answer to liven up your business and build brand image – Cause Related Marketing!

Cause related marketing is where you tie promotion efforts to a charity or cause. Causes could range from a special charity Breast Cancer Research, Heart Health Awareness, or activities such as a fundraiser or community event. Cause-related marketing can be a powerful tool for you connect with customers and your community. Your participation will generate goodwill, improve your visibility, increase customer loyalty, enhance your brand image, provide positive media attention, and increase your business! Customers would rather do business with a company that stands for something beyond profits.

Tips for Successful Cause-Related Marketing Campaigns:

Align with your business
Choose a cause that makes sense for your business. Many in the medical industry are choosing to support breast cancer research, heart health awareness, various races for the cures to diseases, COPD, and fitness and wellness programs. Your cause should be something meaningful your business type in order to resonate with your clients and community.

Passion = Success
Pick an event, cause, or charity you are passionate about. You need to be revved up about your cause. Your energy will inspire your internal team and customers. It also enhances the credibility of your efforts because you and your efforts are coming from the heart - sincerity counts!

The How To
Create your own campaign. Offer promotional items (such as awareness bands) as a gift with purchase or present as a token of appreciate for a customer's donation to your cause. Partner with local charities or unite with various national organizations. Many groups offer free marketing materials and kits to get you started. Hold special events or education classes and give away awareness related goodie bags full of educational info and how your business is championing the cause.

Still don’t know where to begin? Let us help. Check out our wide variety of our pink ribbon (breast cancer awareness) and red dress (heart health awareness) items. Click here to see our latest products - ideal for October Breast Cancer Awareness month. Have other successful cause marketing tips? Please share below!

How to Grow Retail Sales

If you are home healthcare provider, you can't go a day without reading an article about adding retail to your offering. Many HMEs and DMEs are diving into retail, investing in new products, and are re-organizing their store fronts. But where the rubber meets the road is the ability of your staff to sell. Most of your employees know your services, patients, and products inside and out, but don't necessarily possess stellar retail sales skills. Here are some quick tips to enhance your staff's selling performance!

How To: Take one afternoon to meet with your team or order dinner in and hold a sales training session. This allows your staff to be away from the day-to-day issues and focus. Keep it fun and light hearted. The number one fear of staff is not being able to answer a question accurately. Have the team create a variety of possible customer scenarios and roll play the dialogue that could occur. Doing this together helps brainstorm a variety of ideas. One person can be the note taker. After you have done this exercise, have the note taker read back key topics of concern and how best to handle them.

Next Steps: Have another team member create a "Retail Sales Cheat Sheet" from the sales session notes. This will highlight the key areas of concerns and with tips on how the staff member can overcome them when speaking to the customer. Pass this out to all sales staff and keep it posted in back rooms. Another great idea is to have bi-weekly product meetings with your team. This is a venue to educate on product features, introduce new items, reinforce current promotions, update your cheat sheet, or have a quick brainstorm on how to move certain inventory.

Reinforcement: They say what gets measured gets done. Keep tabs on your retail sales by staff member. Set goals, provide encouragement and sales tools, and celebrate success - no matter how small. A cup a coffee or a lunch out for sales improvement can do wonders. Bigger incentives like a bonus or a team party for quarterly or yearly goals are also great motivators.

Retail is an excellent way to increase your profits. It can be fun and easy with a bit a focus and a positive attitude. Please share below how your business is profitably adding retail. Happy Selling!

5 Tips for Successful Promotions

Promotions are a tool to grow your business. Many of us want to do promotions, but we can get stuck in the creative stage and bogged down in the details. Here are some quick hitting tips to help your business offer successful promotions.

1. Anything can be a Promotion
2. Have a Plan
3. Provide a Reason for Customers to be Interested
4. Promote your Promotion
5. Track Results

Its true - anything can be a promotion from a buy one get one free special or event celebrating national ice cream month. Work with your team to have a plan to set details. Determine your promotion or offer, set the dates of the offer, assign team members to work on the various to-dos, and talk it up in business location with signage, postcards, and email blasts. You need to give your customers a reason to be interested. Ask yourself what is the call to action - why would you response to this. Then roll out the plan.

One often forgotten detail is tracking results. How many people participated in your free ice cream cone day or how many more braces or compression hose did you sell? You need to know what works and what didn't for future promotion planning. Hold a team meeting after each promo and gather the feedback. Anyone can have a brainstorm that will drive more sales next time.

What is your more successful promotion? Share your comments below and happy promoting!

Time to Makeover your Business!

The power of the before and after pictures can be amazing. We all see the success of weight loss products and related TV shows using this approach. You can apply that same magic to your business. Many of us suffer from tunnel vision of the the next thing on our to-do list and forget that our location is making a impression on our customers every time they walk in the door. Its time for a mini-makeover that you and your staff can complete in a few days. Your customers will be amazed which creates excitement and sales!


The Makeover How To:
Step 1. Take a few pictures of your reception area, retail sections, and all around your location. Pay careful attention to the "V-Zone". This is the area where customers first enter and get an instant impression. Stand in your front door, outstretch your arms into a V shape in front of you and hence you will see the V-Zone.

Step 2: Print and post these pictures up on a bulletin board. Call a team meeting with your staff and discuss what you see. Make a list of areas for improvement.

Step 3: Next do a walk through of your location with your staff. Discuss what you see making notes of pros and cons.

Step 4: Review the collective lists of areas of improvement. Decided the most important by creating your Top 10 list. From there divvy up the tasks and go forth and attack each area.

Step 5: After all the updates are made, take new pictures. Hang these next to the previous pictures and see the before and after makeover magic!

What To Look For:

If you get stuck at what areas you should be looking to improved, here are some easy areas to zero in on.

Clutter - Is your reception area cramped or have too many messages hitting the customer? Make it clean so they can set personal items and sign credit card slips easily. Have a few up sell features such as loyalty card program or a acrylic sign with your latest promotion or event. This allows customers to focus on these items and not get distracted by too much stuff.

Decor - Is your store screaming the 80's with old wall colors or outdated fixtures or displays? Spruce up the color to natural tones or go bold on a few feature walls. Maybe some new shelves are needed for retail product. A new floor mat or a new waiting chairs could make it look new.

Retail - Do your retail areas grab attention and say buy me? Freshening up your retail displays every 4-6 weeks makes it look new to a customer easy time they visit. Keep products organize, uses signage, and try me areas clearly indicated.

Missed Opportunities - Are you missing opportunities to promote your services or highlight whats new? Small signage in consulting rooms can discretely promote various items and provide your staff an in to mention it during customer visit. How about a small sign on your restroom counters. Keep it simple but capitalize on all of your space.

Flow - Walk the store as your customers and patients do. Is their odd traffic flow pattern that cause traffic jams or bottlenecks? Potentially relocating a retail area or your front counter could help streamline the flow around the store.

Add some quick makeover magic to your location. Take some before and after photos and share with us. It doesn't have to cost a lot to look fabulous so make your business shine today!

Won't you be my Neighbor?

These days we can become laser focus on day to day operations of our business. Taking care of staff issues, reordering the latest product that sold out, or chit-chatting with your customers. Sometimes it is good to take a step back and start planning more strategic ways to build your brand and grow your business. One option is to start looking outside your front door. Sharing public relations efforts with neighbors, participating in local events, and become more involved in your community can be a business booster. Here are some quick tips to look beyond the day to day and knock on your neighbors door!

Next Door Neighbor
Whether there is a coffee shop or travel agency that is your next door neighbor, stop in and say hi! It is a great way to partner and co-hosted event. An example is she could provide the coffee and you could product demonstrations of the latest lift or power chair. Offer some appetizers and maybe a free-trial offer of one of your popular products. Brainstorm on ways you can co-promote both businesses and bring more traffic through both your doors.

Local Cross-Promotion
Networking with similar industry businesses can also allow cross promotion opportunities. An example is independent pharmacy who is a few blocks over. You both could partner by doing an free pain-management or preventative care seminar. This can showcase both of your products. Offer a discount or a free product for all attendees at both locations. This is a great way to attract new clients who are interested in healthcare and build your business.

Community Events
From charity walks, book drives, and block parties there is always an event cooking that you can offer help for easy PR. If there is a awareness walk, have your staff form a team. Talk it up in your business with pictures and a box for donations. Be sure to take some pictures and submit press releases to your local media outlets. Aligning your business to community events will create goodwill and get your name out there.

Movers & Shakers
Did you know that 80% of new movers shay they are willing to try new merchants? A great tactic is to welcome new residents with a special offer. Your business could do a postcard or letter saying "Moving can be a Pain! Take a load off with our new lift chairs...". Introducing your business with a friendly welcome will grow your business and build your brand. There are many companies that offer access to new resident info include age demographics and will even help you mail. (Try www.movingtargets.com)

Thinking and acting locally can help your business grow. Take up the challenge and go say "Hello" to your neighbors today!